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Contextual advertising is back, user-tracking addiction is out

Contextual advertising is back, user-tracking addiction is out
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Adam singoldaMeta facebookBetter home

Op-Ed: Apple and Google Are Spelling the End for User-Tracking, and Advertisers Must Adjust, Says Taboola CEO

In a future where tracking users is much harder, the most logical and viable option for advertiser success is contextual targeting, argues Taboola CEO Adam.

Adam singoldaMeta facebookBig techBetter homeLphabet class aAmazon com incApple incMeta platforms inc

Op-Ed: Apple and Google Are Spelling the End for User-Tracking, and Advertisers Must Adjust, Says Taboola CEO

In a future where tracking users is much harder, the most logical and viable option for advertiser success is contextual targeting, argues Taboola CEO Adam.

Adam singoldaMeta facebookBig techBetter homeLphabet class aAmazon com incApple incMeta platforms inc

Op-Ed: Apple and Google Are Spelling the End for User-Tracking, and Advertisers Must Adjust, Says Taboola CEO

In a future where tracking users is much harder, the most logical and viable option for advertiser success is contextual targeting, argues Taboola CEO Adam.

Adam singoldaMeta facebookBig techBetter homeLphabet class aAmazon com incApple incMeta platforms inc

Op-Ed: Apple and Google Are Spelling the End for User-Tracking, and Advertisers Must Adjust, Says Taboola CEO

In a future where tracking users is much harder, the most logical and viable option for advertiser success is contextual targeting, argues Taboola CEO Adam.

Adam singoldaMeta facebookBig techBetter homeLphabet class aAmazon com incApple incMeta platforms inc

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