In 1999, Adam Lemel, a Whitefish Bay, Wisconsin teen collapsed during a basketball game at an opposing school. An automated external defibrillator (AED) could have saved his life, but there wasn’t one on-site. Although help arrived within minutes, it was too late. After, his parents teamed up with a doctor to create Project ADAM.
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Project ADAM (Automated Defibrillation in Adam's Memory) was founded in 1999 in memory of Wisconsin teenager Adam Lemel who died of sudden cardiac arrest when playing basketball.