Nike is tapping new hologram technology to improve product fit for e-commerce shoppers.
The No. 11 consumer goods company is leveraging Omnivor’s Holograms for Retail technology for its Virtual View feature at Finish Line and JD Sport. Using the tech, shoppers can select a hologram that matches their size and body type and then build a virtual dressing room in their homes.
It’s expected to both drive purchases and reduce returns, with almost half of shoppers returned to the feature more than once, according to Omnivor.
Nike is investing heavily in its digital experiences, as money it’s sunk into its app ecosystem, omnichannel fulfillment capabilities and RFID fueled its digital transformation during the pandemic.
Honor follows welfare check that turned deadly last year
Dec 12, 2020
Our hat goes off today to local state police Cpl. Adam Kirk, who has been honored with the Governor’s Award for Excellence after he was shot and wounded on the job one year ago.
Cpl. Kirk was wounded when he and two other troopers were responding to a request for a welfare check in Nelson Township, Tioga County. Upon receiving no response to two instances of officers knocking on the door and announcing themselves, they entered a home through an unlocked door, expecting to find the occupant deceased or in need of medical help.
From Staff Reports
Recognized for his “heroic actions and leadership abilities” after being shot in the chest inside a home on a rural road in Tioga County’s Nelson Township a year ago, state police Cpl. Adam Kirk has received the 2019 Governor’s Award for Excellence.
“Despite being in a severe amount of pain, Cpl. Kirk actively participated in the securing of the residence. His leadership and direction while severely injured demonstrated actions beyond the normal function of not only a supervisor, but also a human being,” Lt. James C. Warner, commander of staff services at the Montoursville barracks said, according to a news release.