“What do they want us to know about space and spaceships?” pondered Jimmy Edgar on Twitter just as 2020 was drawing to what was for some a very welcome close. “That there is no time. It’s all NOW. Yesterday is a NOW and tomorrow is a NOW. Knowing the NOW is knowing how to navigate.”
During a year that many struggled to navigate, the Detroit-born, LA-based artist certainly had his compass out, plotting a bold course with New Reality Now, his latest label venture. Dropping metallic trap productions swaggering with sub, he produced for a succession of MCs B La B, Adam Killa, Bloody Jay, Rizzoo Rizzoo, OG Maco, Nia Kay and signed off the label’s first year with ‘Feng Shui For Minds’, a various artists comp that delved into neo-ambient, sitting somewhere between new age and club. All this music, however, was just paving the way for ‘Cheetah Bend’, Edgar’s first artist album since 2012’s ‘Majenta’, and a full-dive into his hybridised vision of modern hip-h