Credit: Courtesy of SuperRare
Nate Mohler’s “Grunge City,” 2021, 57 seconds. Edition of 1. Part of the “Painted Cities” series. Mohler, a UCLA design media arts alumnus, has released 12 artworks as NFTs, and nine have sold.
The challenge that digital artists, curators and collectors have faced for decades has been how to sell artwork that is by nature infinitely reproducible. Unlike a painting or sculpture, digital artworks can be reduced to a series of 0s and 1s, or an algorithm that can easily be copied.
Non-fungible tokens, or NFTs, offer a technological solution. They work as public ledgers, using blockchain technology to track digital transactions. When a collector buys an NFT, they’re essentially acquiring a tamper-proof digital receipt. That also allows the artist to retain a percentage of the revenue each time their work is sold.
The Johnny Carson Center for Emerging Media Arts will be hosting Los Angeles-based artist and creative coder Adam Ferriss as part of their IGNITE colloquium, where attendees will have the opportunity to learn to make their own face filters.
Ferriss, who currently works for Instagram as a creative coder, will be speaking about his career as an artist as well as giving attendees a tutorial on Spark AR, an augmented reality software used to make face filters for Instagram and Facebook. The Zoom event, on April 23, is free to the public and students, and the link can be found on the UNL Events page.
UCLA design media arts faculty and alumni share their thoughts on the crypto-art craze
Courtesy of SuperRare
Nate Mohler’s “Grunge City,” 2021, 57 seconds. Edition of 1. Part of the “Painted Cities” series. Mohler, a UCLA design media arts alumnus, has released 12 artworks as NFTs, and nine have sold. Avishay Artsy |
April 22, 2021
The challenge that digital artists, curators and collectors have faced for decades has been how to sell artwork that is by nature infinitely reproducible. Unlike a painting or sculpture, digital artworks can be reduced to a series of 0s and 1s, or an algorithm that can easily be copied.
Non-fungible tokens, or NFTs, offer a technological solution. They work as public ledgers, using blockchain technology to track digital transactions. When a collector buys an NFT, they’re essentially acquiring a tamper-proof digital receipt. That also allows the artist to retain a percentage of the revenue each time their work is sold.