July 16 2021, 9:13 am | BY Ricki Green | 16 Comments
Toyota Australia has launched ‘In Our Nature’, an integrated brand campaign via Saatchi & Saatchi Australia, that highlights its commitment to a cleaner and safer world for everyone.
Leveraging Toyota’s safety technology (Toyota Safety Sense) and 25-plus year commitment to innovation in alternative fuel technology, the campaign demonstrates how ‘safety’ and ‘invention’ are both ingrained in Toyota’s quest for a better tomorrow. In a way, it’s in Toyota’s nature to constantly innovate and strive forward.
The integrated campaign rolls out across key media channels; broadcast, digital, OOH and in-store.
Says John Pappas, chief marketing officer, Toyota Australia: “Our belief is that world-class safety technologies should be available to everybody; and similarly, alternative fuel sources should be accessible to everyone, demonstrated by our leadership in hybrid technology and the recent introduction
Toyota leverages safety and cleaner technology with new brand campaign
July 16, 2021 10:33
Toyota Australia has launched a new brand campaign, ‘In Our Nature’, to promote its commitment to a “cleaner and safer” future.
The campaign, launched via Saatchi & Saatchi, features two TV spots highlighting the auto brand’s safety technology, Toyota Safety Sense, and its 25-year history in alternative fuel technology innovation.
‘All of us’ builds on Toyota’s commitment to safety in car technology, stating that it is all of our responsibility to keep each other safe. The second spot, ‘Box Car’ celebrates the brand’s hybrid-electric fuel alternatives.
Toyota Australia chief marketing officer, John Pappas, said: “Our belief is that world-class safety technologies should be available to everybody; and similarly, alternative fuel sources should be accessible to everyone, demonstrated by our leadership in hybrid technology and the recent introduction of the next gener