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Hilton Introduces StiR Creative Collective – A New Recipe for F&B Innovation

With a mission to create and deliver innovative and original food and beverage experiences, Hilton today announced the launch of StiR Creative Collective. An in-house consulting and development arm reimagining hotel food and beverage with dynamic, relevant, and commercial solutions, StiR offers unparalleled expertise in strategy, concept creation and branding to both affiliated partners and independent hospitality operations in the Americas and Europe, the Middle East, and Africa (EMEA).

The Complete Guide to Cocktail Ice

Just as “clothes make the man,” in today’s cocktail culture, ice makes the drink. Gone are the days when ice was merely a means to chill. Now, it is recognized as a crucial ingredient that can either enhance or detract from the overall flavor, aroma and presentation of a cocktail.

Arash Azarbarzin named Board Trustee at The Culinary Institute of America (CIA) in New York

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