Sporting goods manufacturer Puma has reaffirmed its outlook for the current year after strong sales growth in the second quarter, but left room for improvement. Thus, on Wednesday, when publishing its.
By Helen Reid and Linda Pasquini LONDON (Reuters) - The trend for low-rise rubber-soled "terrace" sneakers could give Adidas and Puma an advantage ove.
The trend for low-rise rubber-soled "terrace" sneakers could give Adidas and Puma an advantage over Nike this summer, but may not offset weakening US and Chinese demand. German sportswear giants Adidas and Puma have trawled their archives to re-release old styles in new colors, driving renewed interest in the shoes from the 1970s and 1980s named after the standing section at soccer stadiums. The number of searches for "Adidas Samba", one of the brand's main terrace styles, has surged worldwide over the past year and hit a peak in mid-June, Google Trends data shows.
The trend for low-rise
rubber-soled terrace sneakers could give Adidas and
Puma an advantage over Nike this summer, but
may not offset weakening U.S. and Chinese demand. German.