Strong balance sheets, liquidity to cushion credit profiles of larger players
As per
CRISIL Ratings latest report, the TV segment – contributing around half of the sector’s topline – has recovered fully and will report healthy growth next fiscal.
The print segment – contributing a fifth of the M&E sector topline – is recovering, though at a much slower pace, and should be able to rebound fully only by the end of next fiscal.Revenue of India’s media and entertainment (M&E) sector should script a strong 27% rebound to ~Rs 1.37 lakh crore in fiscal 2022, after contracting ~26% this fiscal1. The time to bounce-back to pre-pandemic levels will be relatively shorter for segments such as digital and television (TV), while print, films, outdoor, and radio would take longer.