likenesses. here now comes fort custer, jim gray. always good to see it. thanks for being here tonight. what s your reaction to this? it s long overdue and they follow the lead of california and they were forced by california to do this and there should have been reformed so long ago and this is a good first step but i only see it as a first step because they are generating all of this revenue, billions of dollars, the coaches touch it, the institution s touch it, the television networks, the sticker companies, everybody except for those preventing the surface profit and now this is an opening and it s just a sliver. those people who own their own likenesses should be able to commercial ad property on themselves. martha: let s take a look at what lebron james said. it s a good day for all college athletes going forward. from the stand, thank you guys for allowing me to bring more light to it. i m so glad you re bringing focus of this and for everyone who has been fighting this figh