Here's a fresh, powerful and positive take on NFTs. A collaboration between the Institute of Oncology in Gliwice, Ogilvy, the Alivia Cancer Foundation and Polish artist Paweł Swanski, ‘Buy My Cancer’ is being touted not only as “the first NFT series designed to save lives,” but an entirely new type of medical funding model.
Heineken-owned Alfa Beer, alongside agency partner Soho Square, has released an ad reminding us how distracting mobile phones are and prompting viewers to be more present.
Fast-food chain McDonald’s, along with its agency partners Ready 10 and Leo Burnett, has joined in the Jubilee celebrations in the UK by giving its iconic ‘I’m Lovin’ It’ jingle a royal makeover, changing one of its menu items and even giving consumers a taste of what it feels like to dine like a royal.
Are you crisp-in or crisp-out when it comes to your sandwiches? Walkers, alongside its agency VCCP London, is reigniting the debate with a new ad that sees a whole load of famous faces weighing in.
Last month, the youth-led protest organization March For Our Lives released a straight-talking PSA titled 'Thoughts and Prayers' that took aim at politicians for not doing enough to combat the gun violence epidemic in the US and instead offering their futile condolences. Sadly, the organization and its agency McCann New York didn’t know that in the coming weeks the country would be facing yet another devastating mass school shooting, this time at an elementary school in Uvalde, Texas.