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Rockets or Rickshaws?

Khalid Naseem on the emerging trends that are affecting the direction Pakistani advertising is about to take.

Pakistan
Lahore
Punjab
Islamabad
China
Pakistanis
Chinese
Pakistani
Allah-wali-chowrangi
Instagram
Facebook
Twitter

A Socratic Dialogue for the Next 25 Years - Creative

Umair Kazi decodes the Gen Z philosophy.

Bangkok
Krung-thep-mahanakhon
Thailand
Pakistan
Chief-something-officer
Morven-gold
Young-stunners
Upwo
Socrates
Plato
Gen-z

Composing Chai Chahiye in the Golden Age of Advertising

The iconic jingle became an overnight hit and has stuck to the brand’s image ever since.

Pakistan
Karachi
Sindh
Dubai
Dubayy
United-arab-emirates
Radio-pakistan
Mardan
North-west-frontier
Hugh-andrews
Qaumi-akhbar
Lux-kay

Jingle all the way - Recent

When it comes to jingles, simplicity matters.

Bismillah
Balochistan
Pakistan
Pakistani
Omer-sharif
Amma-tullo
Facebook
Sufi-group-bismillah
Ding-dong
Does-tullo
Morven-gold-rhythm
Ad-jingles

The Sound of Successful Brands

Music is an effective creative tool to enhance a brand’s equity and achieve marketing objectives.

Kashmir
North-west-frontier
Pakistan
Pakistani
Spotify-sunte-ja
Telenor-rawaan
Jain-makeba
Britney-spears
Don-carlos
Ja-bhitai
Enrique-iglesias
Meri-jaan

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