saying quite the opposite. jon: if obamacare is such a great program and if it s going to do such wonderful things for all of america, jonah, why do they need a 50 million-dollar ad campaign just spent on nba games to sell it? because they need young, healthy people. we ve been talking about that for a very long time. the whole structure of acutarial structure of the thing is designed to have young healthy people paying for older sicker people and the problem is that the older and sicker people who have more felt need pour insurance have been signing on disproportionately to the younger and healthy people. i don t blame them pour running an ad campaign. what i think will be interesting to see whether or not the word-of-mouth that is spreading across the country about obamacare in terms of security problems we re hearing about today but also the higher premiums and loss of your doctor and all of that, whether a top down traditional advertising approach can counteract the word-of-mouth