Exclusive: Minty Fresh, Acumen’s approach to JetBlue’s latest Business Class cabin
Acumen, the London based design studio, has been working with JetBlue for several years, reimagining the passenger experience. Back in 2016 they commenced work on the new A321neo cabin, but they have also worked on the new A321LR project which graced the news this week, thanks to its innovative business class cabin featuring the new Mint ‘Studios’. TheDesignAir caught up with Acumen’s team for an exclusive look at the design details.
The new Mint Suite
“We started work with JetBlue back in October 2016,” states Michael Crump, Brand Experience Director at Acumen. “We went over to see them and were immediately immersed in their brand, new offices, partner hotels and restaurants and even went to their training university.” It was important for Acumen to fully understand the nuances of their brand, existing product and service philosophy. However, one of the most powerful ways of do