The business is roughly at 70% levels of pre-Covid-19 levels, says Kentaro Imafuku, head of department of the graphic arts business at Fujifilm India, during an interview with PrintWeek
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PrintWeek: How do you plan to offset the drop in sales of commercial printers last year - which is continuing into the Q1 of current FY?
Kentaro Imafuku: Basically two ways. One by maximising existing products sales in the package printer segment where job volume is stable even under Covid time.
PW: … And two?
KI: By launching new digital printing solutions mainly to the commercial printer segment where short-run needs are getting higher due to job volume drop because of Covid-19 crisis.
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Fujifilm has unveiled a new strategy for its Acuity range of wide-format inkjet printers alongside the launch of two machines, including an entirely new mid-range flatbed.
The successor to Fujifilm Acuity Ultra is part of the company’s strategy to create ‘the new blueprint’ for wide format – redefining print ROI, versatility, value and ease-of-use