of t the club babanger. - you can n find me in the c club bottle e full of bubub mamama i got w what you nen if you neneed to feelel a b - if youou have kidsds now you w it s s probably y rap they r reg to drive you up the wall, and the big star in rap now is 50 cent. or fifty cent. fiddy cent. however you want to say it. - [laughs] - your g grandmotherer is a absolutely y getting dn to inin da club. . shshe s callining it in the clclub, but t she s getttting down t to. i meanan, that wasas everywhe. it was in a commercial. - sounds like he s integrated his hit in da club. extraordinary. - one of the biggest differences between the 90s and the 2000s in terms of hip-hop is this idea of business. - 33-y-year-old jajay-z is the reignining king ofof rap. he owns his own record label, clothing line, and movie production company generating almost half a billion dollars a year in sales. - allow me to reintroduce myself
Transcripts for CNN The 2000s 20240604 04:32:45
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because we found both but particicularly andndré bebecoming morore obsesseded h a kind of adventurous landscscape of mususic. - yeah i m afraid like i m scared as a dog - serious hip-hop already knew about outkast, but then they come out with an album, speakererboxxx/the e love bel anand they havave this sonog theyey called h hey ya! - one twowo three uh h my babyby don t mesess aroud bebecause she loves s me so and t this i knowow for sur - it s s barely a hip-p-hop , realally. i i m not surere what it i, bubut it s got this s kind f frothyhy 60s vibebe. it souounds like s something , you know,, motownwn might have put out when thehey were doioing the sound of f young amereric - heyey ya hey y ya - nextxt thing youou know, everyone i is singingg thisis one line,e, shake it t like a a polaroid p picture. - o oh, here wewe go shshake it shake, , shake it shake itit shake, shshake it shakeke it like a polaroroid picturere - polaroroid was thehe ins
yeah, that s that s money. - - rick rubinin created s sy classic hihip-hop recocords with the b beastie boyoys and d run-dmc, taking a b break beat t and mig it witith an ac/dcdc guitar st. that s rick rubin 101, you know. [mimimics guitar] - - so i i pull overr to thehe side of t the road i heard son, do you know what i m stopping you for? cause i m young and i m black and my hat s real low but do i look like a mind reader sir i don t know - what jay-z represented was the fact that you could actualally have rereal longey inin hip-hop.. and for the longest time, you know, new york had been the center of the world in hip-hop. the south for the most part hadn t really made itselelf heard. yoyou know, anand that statas to c change in t the 2000s,, and yoyou re gettiting outkas. and ououtkast is a amazing. - [shuhushes] [cheering] one two one two three yeah in-slum-national underground thunder pounds when i stop the ground - outkast became rap s beatles i
[dramatic music] - it s inevitable, i suppose, that just about the time that i m becoming aware of hip-hop culture, it is literally coming of age. hip-hop has been around, i discover, for some 25 years now, and during that time it has not only established itself as america s most popular popular music, it has altered our language. [applause] - the oscar goes to. it s hard out here for a pimp - you know what? i think it just got a little easier out here for a pimp. - we re seeing hip-hop seep into everything, right? it s in soda c commercialsls and it s s in soundtdtracks. it s being used as bumper music in sports and fashion and shoes and everything. - here, ususe - - i ve neverer done it with a machine. - yeah, well, it s easy. so, how do you do it? with a. - yeah, we in the hood. we like, yah, yah, yah, yah! - yeah. [laughs] - in that moment a lot of rappers were celebrating what they had accomplished. rappers like jermaine dupri, jay-z, and ja rule
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