Studios say the number is unrealistic − that it amounts to actors not assuming any financial risk for content that flops. But actors simply want to adapt existing payout models to changing technology.
With the TV writers and actors strikes leaving networks with little scripted content, the fall 2023 lineup will be saturated with low-cost reality TV shows like ‘The Voice.’
Hollywood has been using artificial intelligence for 20 years. But the current actors’ and writers’ strikes are specifically concerned about generative AI.