Lanny Smith Story: From NBA Stardom to Athletic Apparel CEO blackenterprise.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from blackenterprise.com Daily Mail and Mail on Sunday newspapers.
Lanny Smith recognizes there are numerous companies within the athleisure wear space; however, he plans to gain market share by banking on his brand authenticity.
Smith launched Actively Black, a premium athleisure and sports apparel brand in 2020, aimed at reinvesting in Black communities and promoting physical and mental health.