agree on a wholesale deal. it s been a challenge. it s a totally different item. it s a commodity and not a gift. and so dealing with the commodities market means that we re in a enormously competitive business, much more so even than the gifting business. the wholesale shift has been a welcome change for judy, the charleston cookie company s executive chef. the move means a little more mixing and baking. but the woman known as judy pop says this sdig was key to survival. if anybody says in the bakery, wholesaling keeps it going. i was really excited when we got wholesaling. so i was probably more act static than anybody. judy pap recognizes the importance of the retail business, but believes wholesaling does more for promoting the brand. retail is customers walking in, those are from the internet, word by mouth, but wholesaling,