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Coronavirus turns collective living into business model for real estate firms

Follow Jan. 14, 2021 “When the coronavirus began we opened a WhatsApp group for all the building’s residents, all of us 65 or older,” says Rani, who lives in a small city in northern Israel. “We called the group ‘Good Morning,’ and its purpose was that by 11 A.M. each of us should send a message indicating ‘I’m here, I got through the night, everything’s fine.’ Sometimes it would develop into a cup of coffee together or a joint purchase of fruits and vegetables from a farmer, and sometimes it would be just a ‘good morning.’ For some of us it was the most direct human contact and the most joyous part of our entire day.”

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