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An article from ARCHIVES: This is legacy content from before Marketing Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Marketing Dive site for the latest marketing news. Acorns partners with Airbnb to encourage micro-investing among millennials
Author Rakin Azfar
Micro-investing application Acorns is looking to expand the breadth of its reach through a partnership that will allow Airbnb to invest in its users.
The partnership between the two companies, announced today, will bring the already-popular Acorns micro-investing platform onto the mobile devices of the many millions of Airbnb users who both host and book accommodations through its service. The alliance forged between the two millennial-focused companies could also spark a paradigm shift in the relationships that consumers have with the brands they interact with.