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strategy that is working. katie and cathy are the dermatologists behind the company recently named the number one skin care brand in north america. they stat sat down with me to talk about partnership disrupting distribution and buying back their company. remember this? an easy, quick three-step system which combines powerful acne fighting medicines with elegant skin care formulations. the two legendary dermatologists behind those memorable infomercials revolutionized the field of skin care, not once, but twice. and it all began with this. okay. i ll lead read it. so i typed this up on type writer. it still hang eggs in my house and reminds me every day of where we started. it says katie rodan and cathy fields are 50/50 partners in the company for the development of an acne product and line.
my wife, who is an amazon prime member, like quite a lot of us, including myself, loves the site, loves the ease with which you can purchase stuff on amazon. she was looking for an acne product for herself. she was having a little battle of acne she could not treat on her own with her usual regimen and found a prescription, antibiotic called clindomycin that she purchased, not realizing that it was prescription only and she needed a prescription to purchase the medication. it is an antibiotic that you and i both know as doctors, normally you need a doctor s prescription. she was able to order it and got it delivered to you without a doctor involved. that s right. she didn t know when she ordered it which was also concerning. she opened it up. it is a pharmaceutical package and saw the name which she recognized and asked her husband, myself, a doctor. is this prescription only, how did i get this? my ears perked up at that point. i started looking around and i was shocked to find ot
i can show you here. my wife, who is an amazon prime member, she loves the site and loves the ease with which you can purchase stuff on amazon. she was looking for an acne product for herself. she was having a little battle of acne she could not treat on her own with her usual regimen and found a prescription, antibiotic, that she purchased not realizing that it was prescription only and she needed a prescription to purchase the medication. it is an antibiotic that you and i both know as doctors, normally you need a prescription. she was able to order it and got it delivered to you without a doctor involved. that s right. she didn t know when she ordered it which was also concerning. she opened it up. it is a pharmaceutical package and saw the name which she recognized anded is her husband, myself, a doctor. is this prescription only, how did i get this? my ears perked up at that point. i started looking around and i was shocked to find other
bowling ball through the aisle of the department store. no one was going in there to shop. with proactive, we were selling through infomercials, very disrupted means of distribution. so we had to figure out another way where we could speak directly to the customers. after buying back the branch, the relaunch of the company started with an enormous thud. when you launched rodan & fields, you rented out a big ballroom and you expected lots of press and lots of people to come. and six people showed up. that s yeah. how do you deal with disappointments like that? that was devastating, let me tell you. that s when it s really good to have a partner because you can cry on each earother s shoulder. here we were, launching rodan & fields. we had created proactive, the best selling acne product of all time. we thought, we re going to get
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