The fight for gamers will be “worse than a World War,” according to Incredibuild CEO. As game developers move from on-prem to the cloud, companies like Microsoft and Nintendo will be competing against Amazon - for the eyes of 2.7 billion players. Read more
Fiverr CEO joins Big-tech 50 partnership. The R&D tech partnership plans to produce an index with the largest 50 private tech companies in Israel, and allow others to invest in them prior to their being issued to the public or sold. Read more
Why did Facebook (again) suspend the popular Israeli group Secret Tel Aviv? The group, which had more than 320,000 members, had a prominent job board helping people find jobs during Covid-19. Read more
Client retention and return requires daily work and constant improvement of the website. If you want to try focusing your online activity on specific areas to lower shopping cart abandonment rates and generate return customers, I would suggest focusing on the user experience on the main screens related to the classic purchase process, and the most advanced technologies available - combining the offline and online process (Omnichannel).
Omnichannel
A series of articles could easily be written about advanced omnichannel methodologies and advanced eCommerce technologies, but to summarize: omnichannel is a concept that encompasses a variety of eCommerce technologies for its implementation. According to the omnichannel concept, the retailer must know every point of contact with the end client and enable a seamless customer journey.