World's No. 1 Meat Manufacturer's "Net Zero" Claims Aren't All Hogwash, But They're Not Exactly Substantiated, NARB Concludes - Claims that the world's largest producer.
JBS to dial back net zero claims meatpoultry.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from meatpoultry.com Daily Mail and Mail on Sunday newspapers.
Meat-packing giant JBS begrudgingly agreed to discontinue “aspirational” claims about its goal to reach ‘net zero’ greenhouse gas emissions by 2040 after failing to convince the Better Business Bureau’s advertising watchdog that consumers would not interpret the commitment as a “guarantee” or “promise.”
Consumers increasingly purchase products based in part on the environmental benefits claimed by advertisers. In a recent decision, the National Advertising Division (NAD) of BBB.