Business Traveller attended Accor’s Global Meeting Exchange 2023, held at the Pullman Paris Montparnasse this past week to hear from the hotel group on the…
French-based hospitality giant Accor operates more than 5,000 locations including Fairmont, Sofitel, Mondrian, SLS, M Gallery, and so many more hotel brands in 110-plus countries around the world. Thus, it only makes sense that the execs at Accor, including chief sales and distribution officer Markus Keller, are uniquely positioned to have their fingers on the pulse of the hospitality industry, including travel and business tourism trends.
Group business is beginning to pick up slowly, but capturing wallets and loyalty from this potentially profitable sector comes with a few extra challenges.
Wellness has developed into a must-have component of both leisure and business travel, but it is not sufficient anymore for hotels merely to have one area dedicated to health. Rather, hotels must incorporate it into every aspect of the hotel’s design, space and offerings.