A passionate hotelier with a penchant for effective communication, Ibrahim spearheads Sofitel Dubai Downtown s marketing department. Her responsibilities include driving all brand exposure activities, conceptualising and leading promotions, and serving as a trusted brand advisor.
Poirier-Lang brings close to a decade of diverse experience to the table, having previously worked in the hospitality industry in Belgium, France, and now the UAE.
Following his studies at the Glion Institute of Higher Education in Switzerland, he started his career as a cluster revenue analyst across four hotels at the Marriott Brussels cluster office, progressed to a revenue supervisor role at the JW Marriott Cannes, France.