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silver aware. a natural progression of what your core brand is but always stay consistent and never lose sight that have core message. i think one of the problems people have, they hear from one person i need of something, whatever it is. an accessory bag and you think everyone needs an accessory bag. how big does your focus group need to be in order for you to go ahead with it. when ford came out with its first car and people asked him about it and he said if i really listen to my customers i would have given them a faster horse. sometimes the customers don t really know what they need. how do you determine? he s mastering an industry now. he s getting to understand sports and needs and stuff like that. revision kicks in. he has to think what people will want tomorrow and start pushing in that direction. one thing i thought was so great is when his customer said it s one-stop shopping. it seems that s the key to his success here. absolutely. it s creating a lifestyle brand

On the roadCore messageAccessory bagFocus groupLifestyle brand