Financial Inclusion: How Nigerian banks woo children
Banks offer unique interest rates, withdrawal conditions and gifts to draw parents to their services.
Banks in Nigeria are competing to outdo each other in winning not just adult but children customers.
And to a good extent, they are making progress. Before now, children were not considered eligible to own bank accounts. But things have changed.
Taking advantage of technology and the mandate to increase financial inclusion in the country, banks now offer parents and guardians the opportunity to operate functional accounts for their children from age zero to the adult age of 18.