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Agency leaders are hopeful that the gen AI big bang will lead to renewed demand for transformation services. But is the tech actually there? And will it change the minds of cautious clients?

United kingdomNeil barrieMartin sorrellMatt naegerWunderman thompsonCrispin porterMarcos angelidesWunderman thompson josh loebnerAccenture templeJames templeMark pennForsman bodenforsMedia agency briefingMicrosoft teamMedia monksSir martin sorrell