Wednesday, 14 July 2021, 2:25 pm
The emphasis on experience is arguably at its greatest
today because the structure of almost everything we do has
been upended by the Covid-19
pandemic.
Increasingly, the customer experience
(CX) offered by organisations is measured not just by
standards set by competitors but also by non-competitors
across industries.
61% percent of executives surveyed
for recent research
by Accenture agree that customers are shaped by the most
hyper-relevant, real-time, and dynamic experiences they
encounter across all industries, and that those experiences
affect how and why they innovate. Yet 41% believe an
inability to respond quickly to changing customer habits is
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