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Information Overload Causing Frequent Basket Abandonment in Retail, Consumer Goods and Travel Purchases, Accenture Research Reveals

The research, based on a survey of 19,000 consumers across 12 countries highlights the issue of ‘information overload’, with 73% of consumers feeling inundated by too much choice and 75% saying they are bombarded by advertising, resulting in 74% abandoning purchases in the last three months of 2023.

United statesUnited kingdomEmily weissOliver wrightJill standishAccenture researchAccenture consumer goods servicesAccenture consumer pulse researchEmpowered consumerOverload causing frequent basket abandonmentConsumer goodsTravel purchasesAccenture research revealsConsumer pulse researchGreater china

Three Quarters Of Consumers Facing Information Overload : Accenture

Around three quarters (73%) of consumers state that they feel inundated with 'too much choice' when shopping, research by Accenture shows.

Oliver wrightAccenture consumer goods servicesEmpowered consumerConsumer goods

The Age of the Resilient Consumer

New research from Accenture finds despite living in an era of volatility, consumers are adapting to change.

Oliver wrightJill standishAccenture consumer goods servicesConsumer goodsLiving with uncertaintyConsumer behavior

Resilient Consumers Are Emerging Amid an Era of Volatility – WWD

New research from Accenture finds despite living in an era of volatility, consumers are adapting to change.

Oliver wrightJill standishAccenture consumer goods servicesConsumer goods

Resilient Consumer is emerging in travel states Accenture

The survey of more than 10,000 consumers in 16 countries found that despite lasting uncertainty, the “resilient consumer” emerging.

Jill standishOliver wrightEmily weissAccenture consumer goods servicesAccenture surveyConsumer goods

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