norms matter and there s been a shift in norms that has changed behavior of the accentric billionaire class. but having the protection, even if it s paper thin protection of some organization that is running the ads, as opposed, which doesn t seem to us to make that big of a difference because everyone is still reporting on sheldon addleson, but it does make a big difference in the court of cost benefits. maybe with their $10 million, this is an interesting character. freedom loving americans for freedom that s running the ad and they never hear about the donors behind it. i was in montana in 2006 doing the story a about howard rich who was funding all of these out of state referendums and then hiring out of state workers to começ in and collec the names on the petitions and they didn t, they didn t really know what they were asking people to sign and, you know, montanans are very, you know, they have a sense about their