On August 3, 2023, Kmt Boutique, a printing service shop self-described as "the first Egyptian nationalist brand dedicated to promoting the Egyptian identity," made an announcement that it was introducing new t-shirts celebrating figures, characters, and the Hieroglyphic script of ancient Egyptian civilization. Some of these shirts featured the statement "Egyptians not Arabs."
The Idlib-based group's decision to hand over several jihadis to Turkey, including two men affiliated with the Islamic State, come as part of HTS's attempt to present itself as more moderate.
Hayat Tahrir al-Sham celebrated the anniversary of the Syrian revolution amid much fanfare, while preventing Islamic banners at the celebrations, in what provoked the jihadis who oppose it and led them to accuse HTS of trying to court the West.