In Celebration Of The New Watermelon Flavor, Absolut® Vodka Offers One Lucky Fan A Permanent Fresh Escape At Home This Summer prnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prnewswire.com Daily Mail and Mail on Sunday newspapers.
Haig Club Mediterranean Orange
Diageo is hoping to attract “non-whisky drinkers” to its Haig Club brand this summer with the launch of an “accessible” Mediterranean Orange variant. The 35% abv spirit offers “fresh and juicy” flavours of marmalade oranges and orange blossom and should ”recruit a new generation of drinkers” who are choosing sweeter drinks, according to the booze giant. Haig Club is further appealing to this audience by recommending a perfect serve for the spirit: paired with lemonade over ice and served with a slice of lemon. The drink launches into Waitrose from 12 April and will hit Asda, Morrisons and Tesco from 19 April (rsp: £25/70cl).
Haig Club Mediterranean Orange
Diageo is hoping to attract “non-whisky drinkers” to its Haig Club brand this summer with the launch of an “accessible” Mediterranean Orange variant. The 35% abv spirit offers “fresh and juicy” flavours of marmalade oranges and orange blossom and should ”recruit a new generation of drinkers” who are choosing sweeter drinks, according to the booze giant. Haig Club is further appealing to this audience by recommending a perfect serve for the spirit: paired with lemonade over ice and served with a slice of lemon. The drink launches into Waitrose from 12 April and will hit Asda, Morrisons and Tesco from 19 April (rsp: £25/70cl).
12th March 2021
Pernod Ricard has added a new variant to its vodka brand Absolut.
Absolut Watermelon is aimed at tapping into the increased demand for watermelon flavour alcoholic drinks, which has grown more than 60% over the last year. The product has a slightly reduced ABV of 38% for an “enhanced flavour profile” which makes it ideal as a mixer and cocktail ingredient.
Chris Shead, Off Trade Channel Director for Pernod Ricard UK, commented: “We know shoppers have been experimenting with serves at home more than ever, which has driven rapid growth of the flavoured vodka category. We want to continue this momentum by adding to our range with a flavour we know consumers will love.
Absolut Vodka is launching a Watermelon flavour to satisfy the “increased demand for watermelon flavour alcoholic drinks” The flavour is available now in