Unilever to launch its first paper-based detergent bottle
Vincent Gallon, Baptiste Le Guay
14 June 2021 Share:
The consumer goods giant is about to launch the first ever paper-based laundry detergent bottle. This innovative technology has been developed in partnership with the Pulpex consortium, a collaboration between Diageo, Pilot Lite, Pepsico, GSK Consumer Healthcare and Unilever. As Diageo also prepares to launch its first paper whiskey bottle, the entry of this technology into the world of cosmetics is expected.
A prototype of the first-ever paper-based laundry detergent bottle has been made for Unilever’s OMO brand (also known as Persil, Skip and Breeze) and is supposed and is set to debut in Brazil by early 2022, with an ambition for roll-out in Europe and other countries soon after.