Mumbai: Patriotic fervour is at an all-time high as the country is looking forward to celebrating its 75th Independence Day on Sunday. Joining the celebration, TV channels across genres have come up with special programming. Here is what’s all in store this 15 August: News18 India’s ‘75 Saal Bemisaal’ In addition to the live coverage of prime minister Narendra Modi’s speech
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ABP News has conceptualised the programme keeping in mind the pandemic situation and the urge among viewers to know what’s happening in and around their city and nation. This unique segment places a special focus on ‘on-ground reporting’
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A chat with ABP Network s Mona Jain on how despite news being increasingly consumed on social and digital media, is TV still the best and safest media for advertisers?
At the recently concluded CMO Week (second edition), Anirban Roy Choudhary of afaqs! spoke to Mona Jain, chief revenue officer, ABP Network, on why TV is a safe bet for the advertisers, despite news being increasingly consumed on social and digital media.
Edited excerpts:
There are many new sources for news consumption. How does it change your dynamic, in terms of revenue, and how do you make yourself different from other brands?