Daily Monitor
Sunday January 24 2021
Musician Moses Ssali, aka Bebe Cool (centre), gives out NRM t-shirts in November 2020. The ruling party used celebrities to campaign for candidate Yoweri Museveni. PHOTO | KELVIN ATUHAIRE
Summary
As a communications practitioner, I know the power opinion leaders have in shaping public agenda, I also know how brands benefit from endorsements. However, not everyone is an opinion leader, Abiaz Rwamwiri writes.
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The National Resistance Movement (NRM) party under President Museveni has been given yet another five-year mandate to govern Uganda after winning the presidential elections. I will not get involved in accessing the fairness of the exercise in this article, but I would like to dive into how the elections have drawn a new political map across our traditional voting trends.