A surge in millennials and young professionals investing in plots, second homes and villas in locations regarded as idyllic holiday destinations is emerging as a prominent trend, marking a shift in the real estate market, said developers and analysts.
Developers like Isprava Group and House of Abhinandan Loha are witnessing a surge in interest from millennials in Mumbai, Bengaluru, Pune, Delhi, and Hyderabad. The convenience of managing these investments through digital platforms and the flexibility offered by remote work trends are making second homes a practical and appealing choice for young professionals seeking a balance between work and leisure.