Threads, Meta’s Twitter rival, is struggling to retain users roughly a month after its highly publicized launch, according to fresh industry estimates showing that app engagement has fallen to new lows.
When Meta’s Twitter clone, Threads, was launched, the media gushed over it’s meteoric growth of users, pronounced Twitter dead, and kneeled before the alter of Mark Zuckerberg, who took down Elon Musk.
Facebook's "sanely run" Twitter rival, Threads, has experienced a staggering decline in user engagement, with daily active user count down 82 percent from launch as of July 31. The app, which once boasted an impressive 44 million daily active users, has seen those numbers plummet to just eight million in an astonishingly short amount of time.
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Threads, Meta’s Twitter rival, is struggling to retain users roughly a month after its highly publicized launch, according to fresh industry estimates showing that app engagement has fallen to new lows.