CoreMedia and PremiumMedia360 Partner to Automate Direct Response Ordering
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GRAND RAPIDS, Mich., May 27, 2021 /PRNewswire/ CoreMedia Systems, the developer of CoreDirect, the advertising industry s most widely used performance management software, and PremiumMedia360, the advertising data automation company, today announced a new integrated offering that resolves significant roadblocks for direct marketers. Through the offering, direct response marketers can now automatically deliver media orders from CoreDirect software to networks – eliminating the need to email orders and confirm receipt, while providing insight into order status. The offering builds upon the partnership between CoreDirect and PremiumMedia360 announced earlier this year. In that partnership s first phase, the companies enabled direct response buyers to automatically receive pre- and post-log files (critical records of scheduled and actual ad airings) w