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Oman Insurance rebrands as Sukoon

The grand reveal of Sukoon, Oman Insurance’s new branding, was held at the Burj Khalifa in the presence of the Chairman, board members, partners, members of the press as well as high-profile guests. This august gathering at the world’s most desirable landmark was a testament to the impact of this home-grown insurance entity and the moment will be seen as a major milestone in the organisation s journey, and, in many ways, the fulfilment of the founder s dream. Abdulla Al Ghurair established the company in 1975 in the UAE precisely to offer an umbrella of protection and give sukoon to those in need of it. The corporate think-tank came by this name through a lot of thought and research and believe it echoes the ethical standards demanded by the founder and perpetuated by his son, present Chairman Abdul Aziz Al Ghurair. In the 47 years that it has been at the spearhead of the insurance sector, the company has striven to ensure a sense of protection and security to every client by a

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