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“There is still a lack of in-depth knowledge and understanding about the culture of emerging donors towards giving,” according to the Global Public Policy Institute (GPPi), which is currently researching the universality of humanitarian donorship.
Part of the reluctance on the part of Muslim organizations to broadcast their actions comes from a culture that sees charity as something private and humble - that should not be paraded in front of everyone for recognition.
“We do things without saying that we’re doing it. It is part of Islamic culture,” said Naeema Hassan al-Gasseer, a native of Bahrain and assistant regional director of the World Health Organization (WHO) for the Eastern Mediterranean.