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Byredo and filmmaker Fenn O’Meally on identity and mixed emotions
Byredo and filmmaker Fenn O’Meally on identity and mixed emotions
Byredo founder Ben Gorham on new fragrance launch, Mixed Emotions, and his collaboration with filmmaker Fenn O’Meally
Perfume isn’t normally considered a platform for social change, but leave it to Byredo to reinvent the wheel again. Rather than rest easy since recently adding make-up and jewellery to its ever-expanding universe, the cult beauty and lifestyle label continues to blaze a trail with the unconventional launch of its latest olfactory creation, an epicene fragrance called Mixed Emotions.