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Valentine s Day 2021: Local small businesses offer deals, see spike in sales ahead of Valentine s Day

RALEIGH, N.C. (WTVD) Small businesses are appreciating the extra love they re already experiencing for Valentine s Day. The holiday is an opportunity to lure in sales after a rough few months. Vigari Jewelers in west Raleigh has been around for more than two decades and is usually closed on Sundays. The owner, Michael Vigari, is extending hours and staying open on Valentine s Day until 3 p.m. so customers can scan the sparkly stones and scoop up a special piece. Most guys like to wait until the last minute, said Vigari. Florists are gearing up for the craze and likening the holiday to Christmas; North Raleigh Florist started sourcing the products back in September and October. Additional staff is coming in to help handle deliveries and pick-up orders.

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