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BY
Marija Mrvosevic ON 3 May 2021 6 min read
As influencer marketing only gains in popularity, it has become as important as ever to make sure they follow a certain set of guidelines. Influencers who market products on social media need to be transparent about sponsored posts and ads. Those who don’t comply are at risk of facing a penalty.
Marketing Mag has reached out to industry experts to look into the issues surrounding influencer advertising transparency and recent breaches of the code of ethics.
Last year the Australian Influencer Marketing Council (AIMCO) published its code of practice for Australian influencers, encouraging more ethical conduct in the industry. In February the Australian Association of National Advertisers (AANA) released a code of ethics that treats influencers as any other traditional advertiser, encouraging them to “disclose commercial relationships in a clear, upfront manner that can be easily understood”.