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April 27, 2021 4:36 pm B&B Studio has crafted the new identity for insect-based pet food Aardvark, which imagines “sustainability through a pet’s eyes”. As well as designing the logo and wider identity for Aardvark, the London-based studio has also created the packaging. Insect protein has been endorsed by the British Veterinary Association, and Aardvark’s range has been developed in collaboration with vets and pet nutritionists. “Imagining sustainability through a pet’s eyes” The brand focuses on “sustainability rather than the ingredient”, B&B head of strategy Lisa Desforges says. The sustainable pet food market is on the rise, according to Desforges, and the studio hoped to differentiate Aardvark by “imagining sustainability through a pet’s eyes”.

United kingdomCity ofHenry wongClaudia morrisLisa desforgesAaron leahBritish veterinary associationஒன்றுபட்டது கிஂக்டம்நகரம் ஆஃப்ஹென்றி வோங்கிளாடியா மோரிஸ்லிசா சேபோர்ஜ்ஸ்ஆரோன் லியாபிரிட்டிஷ் கால்நடை சங்கம்