we know how hard it can be to get customers off-line and into your store and then you have to get them to stay and buy something once inside. you have to get creative, as we just saw with the bookstore owner and the music store owner. well, the owner of an order comic bookstore also did this by going hybrid. you ll see what he did as you watch this piece. are you ready for nerdy karaoke? it s friday karaoke night and, as always, it s a packed house. don t believe me just watch customers are belting out the latest hits, grab ago beer .buying comics. buying comics? yeah, buying comics. this is the brain child of aaron hallen, who opened the company a come ek shop in 2006.