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As recently as this morning, Ford was still putting out teaser clips for its new F-150 Lightning pickup truck which promised it would be revealed tomorrow at 9:30PM.
We’re taking electric, and turning it into Lightning. Watch the live reveal of the all-electric #F150Lightning. #BuiltFordProudpic.twitter.com/ijcJldK9W7
Today, one day before the big reveal, President Biden stopped by the plant where the new truck will be built in Dearborn, Michigan. And just like that, the Lightning was there, parked just behind Biden’s left shoulder where everyone including the cameras could see it. That’s some serious product placement on Ford’s part. It would have been dumb not to take advantage of it.