Nasana Bajracharya
March 7, 2021
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Federation of Woman Entrepreneurs’ Associations of Nepal (FWEAN) President Reeta Simha. Photo: Nasana Bajracharya
At a conference in Japan, in 1983, Reeta Simha was clad in a Dhaka sari. When asked if the sari was her national dress and if it was made in the country, she said ‘yes, Dhaka is a part of the national dress’, but she did not have an answer on when her apparel was made. This uncertainty left her with guilt and embarrassment. Coming back, Simha wanted to work more efficiently on ‘national productions’ and endorse as well as promote them. Then, she started Aama Impex, in 1990.