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Non-grocery Items Deliver Bright Growth to Dark Stores

Non-grocery categories including beauty, toys, health and electronics are witnessing robust sales growth on quick-commerce platforms such as Zepto, Swiggy Instamart and Blinkit as they continue to diversify their range of offerings beyond food-related products to tap a larger user base.

Quick-commerce: Non-grocery items deliver bright growth to dark stores

Quick-commerce platforms like Zepto, Swiggy Instamart and Blinkit are seeing rapid growth in the sale of non-grocery items as they continue to diversify their offerings and enter ecommerce turf.

Simpl - Zepto's "Pass with Khata" Campaign Offers Guaranteed Cashback and other Benefits

Simpl expands one-tap checkout service on Zepto to membership programme Zepto Pass

Morning Brief Podcast: Quick Commerce vs E-Commerce: The need for speed in retail

Blinkit, Zepto, and Swiggy’s Instamart seem to have alarmed the e-commerce OGs Amazon and Flipkart as quick commerce is not just about onions and tomatoes now. There’s a lot more added to the cart! While shopping for groceries, you can also add jewellery, cosmetics, clothing, and toys to your basket. And all this in just under 15 minutes. So, can quick commerce take on the e-commerce behemoths? Mugdha Variyar and Shabori Das discuss with Zepto CEO Aadit Palicha. Also listen in for analysis from Devangshu Dutta, Founder, Third Eyesight Retail Consultant. Tune in to The Morning Brief podcast!